Privacy Policy

Last updated: May 27, 2026

Universe Development LLC, operating under the brand name BASELINE APPAREL, operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). BASELINE APPAREL is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase, or otherwise communicate with us through the Services.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

1. Personal Information We Collect or Process

When we use the term "personal information," we mean information that identifies or can reasonably be linked to you or another person.

Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information:

Contact details, including your name, billing address, shipping address, phone number, and email address.
Financial and payment information, including payment method details, transaction details, payment confirmation, and other payment-related information.
Account information, including your account login details, preferences, settings, and order history.
Transaction information, including products you view, add to cart, add to wishlist, purchase, return, exchange, or cancel.
Communications with us, including information you provide when contacting customer support.
Device information, including information about your device, browser, network connection, IP address, and other unique identifiers.
Usage information, including how you interact with our website, pages, products, checkout, and other Services.

Payments are processed by Shopify Payments, PayPal, and/or other approved payment providers. We do not store full payment card details on our own systems.

2. Personal Information Sources

We may collect personal information from the following sources:

Directly from you, including when you create an account, place an order, contact us, sign up for marketing, or otherwise provide information to us.
Automatically through the Services, including through cookies and similar technologies when you visit or use our website.
From Shopify, payment providers, shipping providers, fulfillment partners, analytics providers, and other service providers who help us operate our business.
From partners or other third parties where permitted by law.

3. How We Use Your Personal Information

Providing, Tailoring, and Improving the Services

We use your personal information to:

Provide the Services.
Process orders and payments.
Fulfill, ship, and track orders.
Provide customer support.
Process returns and refunds.
Manage customer accounts.
Remember preferences and wishlist items.
Improve our website and shopping experience.

Order Fulfillment and Dropshipping

Some orders may be fulfilled directly by third-party suppliers, fulfillment partners, or shipping partners. We may share the personal information necessary to process, pack, ship, deliver, track, return, or refund your order with these partners.

Marketing and Advertising

We may use your personal information to send marketing communications, promotional emails, or online advertisements, where permitted by law. You may opt out of marketing emails at any time by using the unsubscribe link in our emails or by contacting us.

Security and Fraud Prevention

We use personal information to help authenticate accounts, process secure payments, detect and prevent fraud, investigate suspicious activity, protect our Services, and maintain the security of our business.

Communication with You

We use your personal information to respond to inquiries, provide order updates, send shipping notifications, answer support requests, and maintain our business relationship with you.

Legal Reasons

We may use your personal information to comply with applicable laws, respond to legal requests, enforce our Terms of Service and policies, resolve disputes, and protect our legal rights.

4. How We Disclose Personal Information

We may disclose personal information to third parties for legitimate business purposes, including:

Shopify, which powers our store and provides ecommerce, checkout, payment, account, analytics, and related services.
Payment providers, including Shopify Payments, PayPal, and other approved payment processors.
Shipping, fulfillment, and dropshipping partners who help process, ship, deliver, track, return, or refund orders.
Technology, analytics, customer support, cloud storage, security, and fraud prevention providers.
Marketing and advertising partners, where permitted by law.
Professional advisors, legal authorities, regulators, law enforcement, or other parties where required or permitted by law.
Third parties in connection with a business transaction such as a merger, acquisition, sale of assets, restructuring, bankruptcy, or similar event.

5. Relationship with Shopify

Our store is hosted by Shopify. Shopify collects and processes personal information about your access to and use of the Services in order to provide and improve the Services.

Information you submit through the Services may be transmitted to and shared with Shopify and third parties located in countries other than where you reside.

Shopify may also use personal information collected through your interactions with our store, other merchants, and Shopify to provide enhanced features, analytics, fraud prevention, personalized shopping experiences, and related services.

6. Cookies and Tracking Technologies

We and our service providers may use cookies, pixels, tags, and similar technologies to:

Operate the website.
Remember your preferences.
Analyze website usage.
Improve website performance.
Provide personalized experiences.
Support advertising.

You can manage cookie preferences through your browser settings or through any cookie banner or privacy tools available on our website. Disabling certain cookies may affect the functionality of the Services.

7. Third-Party Websites and Links

The Services may contain links to websites, tools, or platforms operated by third parties. We are not responsible for the privacy, security, accuracy, or content of third-party websites or services. If you access third-party websites, you should review their privacy policies and terms.

8. Children’s Data

The Services are not intended for children. We do not knowingly collect personal information from children under the age of majority in their jurisdiction. If you believe that a child has provided us with personal information, please contact us and we will take appropriate steps to delete the information where required by law.

9. Security and Retention of Your Information

We take reasonable steps to protect personal information. However, no security system is perfect or completely secure, and we cannot guarantee absolute security of your information.

We retain personal information for as long as necessary to provide the Services, maintain your account, process orders, comply with legal obligations, resolve disputes, enforce agreements, and operate our business.

10. Your Rights and Choices

Depending on where you live, you may have some or all of the following rights regarding your personal information:

Right to access or know what personal information we hold about you.
Right to request deletion of personal information.
Right to request correction of inaccurate personal information.
Right to receive a copy of personal information in a portable format.
Right to opt out of certain sharing, sale, or use of personal information for targeted advertising, where applicable.
Right to withdraw consent where processing is based on consent.
Right to appeal a decision regarding your privacy request, where applicable.

To exercise your privacy rights, contact us at supportbaselineapparel@gmail.com. We may need to verify your identity before processing your request. We will not discriminate against you for exercising your privacy rights.

11. Marketing Communications

If you receive promotional emails from us, you can opt out at any time by clicking the unsubscribe link in the email or by contacting us at supportbaselineapparel@gmail.com.

Even if you opt out of marketing emails, we may still send non-promotional emails related to your account, orders, payments, shipping, returns, or customer support.

12. International Transfers

We may transfer, store, and process your personal information outside the country where you live, including in the United States and other countries where Shopify, our service providers, suppliers, or fulfillment partners operate.

If required by applicable law, we rely on recognized transfer mechanisms such as Standard Contractual Clauses or other lawful safeguards.

13. Complaints

If you have a complaint about how we process your personal information, please contact us at supportbaselineapparel@gmail.com. Depending on where you live, you may also have the right to contact your local data protection authority.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, technologies, legal requirements, or business operations. We will post the updated Privacy Policy on this website and update the "Last updated" date.

15. Contact

If you have questions about this Privacy Policy, our privacy practices, or if you would like to exercise your privacy rights, please contact us at:

Email:
supportbaselineapparel@gmail.com

Business name:
Universe Development LLC

Brand name:
BASELINE APPAREL

Mailing address:
2093 Philadelphia Pike, 1203, Claymont, DE 19703, United States

Please do not send returns to this address. Returns must be approved in advance, and return instructions will be provided by email.